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11:00am Thursday :Translating Online Success into Offline Retail Sales: A Jones Soda Case Study
Session details how Jones Soda turned interactive campaigns with I Can Has Cheezburger and the Graffiti Facebook application into unique opportunities that leveraged online engagement to drive offline retail sales. Highlights: ~Partnering with the right community ~Balancing between brand integrity and community voice ~Enticing retail distributors ~Running tandem online and offline campaigns
1:30pm : It's the People, Stupid
Brian Oberkirch (Small Good Thing), Deborah Schultz (www.deborahschultz.com)
The most interesting problems on the Web are social, not technical. Marketing on the hyperconnected Web means crafting ongoing experiences that inspire, inform, evolve. We'll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities, without gimmicks, shortcuts or taking more than they give
2:40pm Thursday, Preparing for A New Kind of Customer Relationship in the Facebook Era Clara Shih (Salesforce.com)
This session explores how real companies are successfully tapping the rich data and communication media
on services like Facebook, Twitter, and MySpace to bootstrap brand and product conversations, virally reach new audiences, and transform existing customers into a loyal sales force.
2:40pm 10 iPhone User Experience Anti-Patterns Toby Boudreaux (The Barbarian Group)
In the App Store gold rush, teams release applications quickly & often without validation such as user testing. The assumption is that "great artists ship" and updates can be made at any point to refine, to iterate over new feature requests, optimizations, & services. Along the way, many examples of what not to do, have been created. Mobile apps for all platforms should take heed of these lessons.
3:50pm: What Makes a Design Seem Intuitive? Jared Spool (User Interface Engineering)
Everyone wants an "intuitive" interface: the users, the designers, and the content publishers. But building them is hard. Recent research has given insight into why it's hard and how to get past major obstacles. Learn the two essential elements of what makes an interface intuitive and what successful teams are doing to create experiences that delight
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